iOS14.5 is the best thing to ever happen to Facebook Ads

You can’t change my mind.

WAIT, WAIT, WAIT… I hear you screaming into the screen.

WHAT ARE YOU TALKING ABOUT MATE?

Hear me out.

Remember a time before the iOS14 update? Remember how we measured success? Remember how our ads looked? Remember the structures we used?

Pre-iOS14 –

What’s the latest hack, tip or trick?
ABO or CBO?
All the ads were boring static images.
Testing different variations of copy.
Running the same image to 10 different audiences. Yuck.
Measuring the do or die of our success on “Facebook ROAS”.

Post-iOS14 –

We’re looking at actual BUSINESSES as a whole and growing businesses.

No one cares about “Facebook ROAS” anymore because it’s a time-based metric that doesn’t give you an accurate view of the overall success of your actual business.

We’re focused on MER (Marketing Efficiency Ratio) or if you’re a real expert CPA + COGS / LTV.

We’re creating amazing UGC content, that actually gives people an insight into your product and how it can change customers’ lives.

We’re mind-blowingly obsessed with customer service and customer experience.

The list goes on.

You could argue that all this would have happened even without iOS14, and maybe you’re right, but eCommerce businesses are doing better than ever post iOS14 and it ain’t because “Facebook ads don’t work”.

So if the sacrifice is less Ads Manager data for a clearer look at the overall business as a whole, I’ll gladly take that.

The people that adapted to the changes thrived. The people that didn’t died (not literally).

Thank you, Apple. This has been a change for the better!