Why your Post-Purchase Flow is Your Most Important Flow
You can instantly increase your Customer Lifetime Value by implementing a solid Post Purchase email flow.
It’s an opportunity to make sure your customers get the most out of your product or service and ensure they have the best experience possible with your brand so they turn into a repeat customer.
Here are a few things to always include in your Post Purchase flow:
A personalised thank you. Address the customer by their name and if you can, make it a personal note from the founder. This customer has just invested in your business.
Show them how they can get the most out of your product or service. If you are a t-shirt company, explain how they should wash their t-shirt to ensure the colour doesn’t fade. If you are a rug company, how should the customer place the rug in the living room so it looks its best!
Incentivise the customer for a review. Reviews placed correctly on your website will significantly increase your conversion rate. This can be a win-win, you get more reviews and a repeat purchase while the customer will get a discount on their next purchase.
Lastly, make sure you follow up with them when they’re likely going to need to repurchase. If your average repurchase time frame is 30 days, follow up with an email in 30 days reminding them that it’s time for a re-stock!
