A killer email Welcome Flow will increase your revenue without spending a single penny more on ads! Here’s a few tips to improve yours:

 

The goal of your welcome series is to get subscribers to engage with your brand and set the tone of the brand’s relationship with them.

 

Each email in your welcome flow should have one focus so they are concise and straight to the point, making it easy for the reader to digest and take action.

 

Incorporate lifestyle imagery that shows someone using the product instead of just images of the product itself. This helps the audience to imagine the product in their life and hence increases the likelihood of them purchasing.

 

The focus of this flow is on connecting a person to the brand and converting them into a first-time customer. Remove people from the Welcome Flow once they have purchased the product, they should then enter the Post-Purchase flow to nurture them into becoming a repeat customer.